Thorough product R&D
We use cutting-edge ingredient analysis and formulation techniques, paired with comprehensive market research to ensure our products address real needs and deliver desired results.
About Goodness Care
Scientifically-backed health products that go beyond me-too
LibiTight Femme Gel is part of the Goodness Care portfolio. Founded in 2016 in Amman, Jordan, we develop premium health products with unique formulations — identifying real market gaps and unmet consumer needs, then formulating with the highest-quality ingredients to be highly effective and differentiated, even compared to the best global brands.
Our story
From Amman to global markets
Goodness Care was founded in 2016 in Amman, Jordan. We're driven by a passion for developing scientifically-backed, premium health products that make a difference — going beyond me-too products to identify real market gaps and unmet consumer needs. We then formulate with the highest-quality ingredients, regardless of cost, to ensure our products are highly effective and differentiated, even compared to the best global brands.
Today, Goodness Care develops and distributes a focused portfolio of medical devices, food supplements, cosmetics, and personal care products — including LibiTight Femme Gel, Scarless, UlcerMagic, AlphaMale, D-Omega Drops, Digestive Enzymes, Krill Oil, and Sweat Guard. Our team handles end-to-end product development from concept through formulation, prototyping, and testing — partnering with GMP-certified manufacturers for production. Our products are distributed across the Middle East, with active expansion into Africa and Western Asia.
What we do
Our core competencies
Goodness Care brings deep capability across the full product lifecycle — from initial concept to market launch — combining research, regulatory expertise, and end-to-end product development.
In-depth regulatory expertise
Our team possesses in-depth knowledge of regulatory requirements for medical devices, cosmetics, and food supplements — enabling efficient registration across diverse markets.
End-to-end product development
We manage the entire process from initial concept to market launch. Our team handles formulation, prototyping, and testing, while partnering with GMP-certified manufacturers for production — ensuring quality control and efficient product delivery.
Why Goodness Care
What sets us apart
Four principles that distinguish how we work — and what partners can expect when they build alongside us.
Uncompromising quality
We source only the finest, certified ingredients — regardless of cost — to guarantee superior results and zero compromises.
Science-driven innovation
Our team employs deep scientific and technical know-how to create cutting-edge formulas that address real problems.
Market gap focus
We avoid saturated markets and pursue blue-ocean opportunities — categories with genuine demand and potential where our products and partners can shine.
Ethical partnerships
We value partners — distributors, pharmacies, and clinicians — who share our commitment to integrity, honesty, and high ethical standards.
Our portfolio
Eight differentiated products
Each Goodness Care product addresses a specific clinical or consumer need with a formulation built to compete on quality with the best global brands.
LibiTight Femme Gel
Non-hormonal multifunctional gel for hydration, tissue support, comfort, and temporary tightening.
Scarless
Silicone-based gel formulated for visible scar reduction across surgical and non-surgical scars.
UlcerMagic
Targeted treatment for mouth ulcers and canker sores, designed for fast and lasting relief.
AlphaMale
Topical men's intimate-care gel formulated for performance and confidence support.
D-Omega Drops
Vitamin D and omega-3 supplement in convenient drop form for daily nutritional support.
Digestive Enzymes
Enzyme blend supporting digestion and gastric comfort across diverse dietary patterns.
Krill Oil
Premium krill-oil supplement providing bioavailable omega-3 phospholipids and astaxanthin.
Sweat Guard
Clinical-strength antiperspirant for daily personal care and lasting confidence.
Next steps
Connect with us
Three direct paths to start a conversation, depending on your interest.
Partner with us
If you're a distributor, importer, or pharmacy chain interested in carrying LibiTight or other Goodness Care products in your market.
Explore distributor partnerships
For healthcare professionals
Mechanism, evidence, dosing, safety profile, and patient counseling points for LibiTight Femme Gel.
Open the HCP resource
General inquiries
Questions that don't fit the categories above? Send us a message and our team in Amman will respond.
Open the Contact page