Growing menopause demand
Aging populations across MENA and beyond are driving a steady rise in demand for menopause and perimenopause symptom relief — particularly from women who cannot or prefer not to use HRT.
Distributor partnerships
Grow with Goodness Care across MENA and beyond
Goodness Care is expanding LibiTight Femme Gel and its broader pharmacy portfolio into new markets across the Middle East, Africa, and Western Asia. We're looking for established distributors who can register, launch, and grow our brands in their territory — backed by full regulatory, marketing, training, and commercial support from our team in Amman.
The opportunity
Why LibiTight is a strong pharmacy opportunity
Non-hormonal women's intimate health is one of the fastest-growing categories in pharmacy women's wellness — driven by aging populations, expanding postpartum awareness, and a clear consumer preference for hormone-free options. LibiTight is positioned distinctly from single-active hyaluronic acid gels (multifunctional, four benefits in one tube) and from hormonal alternatives (no systemic exposure, no contraindications for breastfeeding, no Rx requirement). For pharmacy partners, that translates to a differentiated SKU with a clear repeat cadence and a defensible shelf position.
What's driving category demand
Postpartum & breastfeeding
Postpartum dryness is widely under-served. Breastfeeding mothers are typically advised against hormonal options, making non-hormonal intimate care a clear fit for this segment.
Everyday intimate dryness
Intimate dryness affects women across age groups, not just at menopause — stress, medications, and contraceptives all contribute. The conversation is shifting from taboo to mainstream pharmacy aisle.
Non-hormonal preference
Across MENA in particular, consumer and clinician preference leans toward non-hormonal options for cultural, religious, and safety reasons. LibiTight is built for this preference.
Category positioning informed by Goodness Care's experience across active markets and ongoing distributor conversations. Country-specific market data available on request.
Where we are today
Already registered and available in
LibiTight Femme Gel is already registered and/or available through Goodness Care's distributor network across several Middle East markets:
Jordan
Kuwait
Qatar
Palestine
Where we're growing
Active distributor recruitment in
We're actively seeking established distributor partners in the following priority markets:
Middle East
Saudi ArabiaUnited Arab EmiratesOmanIraqLebanonEgypt
North Africa
LibyaTunisiaMoroccoAlgeria
Sub-Saharan Africa
EthiopiaNigeriaKenyaSouth Africa
Open to inquiries from other markets across Africa and Western Asia. If your territory isn't listed but you see a fit, we'd like to hear from you.
What we offer distributor partners
Eight pillars of partner support
Goodness Care provides comprehensive support across the full lifecycle of distributor partnerships — from initial registration through launch, market growth, and long-term commercial success. The eight pillars below summarize what partners receive at no additional cost beyond standard commercial terms.
Ready product portfolio
A differentiated portfolio of pharmacy products beyond LibiTight: Scarless, UlcerMagic, AlphaMale, D-Omega Drops, Digestive Enzymes, Krill Oil, and Sweat Guard. Partners can build a multi-product portfolio rather than depending on a single SKU.
Regulatory support
Full documentation pack for registration in your market: product documents, certificates, formulas, artwork, technical files, Certificates of Analysis, Free Sale Certificates where available, and registration guidance from our regulatory team.
Marketing materials
Ready-to-deploy assets in Arabic and English: brochures, pharmacy flyers, product images, social media content, WhatsApp content, and pharmacy-facing materials. Co-branding options available for localized markets.
Product training
Structured training resources for your sales team, particularly for LibiTight: product positioning, ingredient mechanisms, usage guidance, customer journey mapping, and competitive landscape. Training is delivered virtually or via our training PDF.
Scientific positioning support
Clear, evidence-grounded USPs for each product. For LibiTight: a non-hormonal, multifunctional formula delivering hydration, tissue restoration, comfort, and temporary tightening — positioned distinctly from single-ingredient HA gels and from hormonal alternatives.
Exclusive territory rights
Exclusivity is available for committed partners, contingent on registration responsibility, minimum opening order, annual targets, and ongoing performance. Discussed and agreed during initial commercial conversations.
Launch support
End-to-end help getting LibiTight into pharmacies and to consumers: pricing guidance for your market, suggested launch campaign structure, pharmacy education content, and co-branded campaign frameworks.
Ongoing commercial support
Continuous flow of new content, product updates, promotional concepts, and bespoke help with distributor presentations. Our team in Amman stays engaged across the partnership lifecycle, not just at signing.
Distributor pack
Everything you need to launch — in one pack
When we sign a distribution agreement, we deliver a comprehensive pack across four areas: launch, portfolio, registration, and training. Here's what's inside.
Market launch kit
A 12-week launch framework adapted to your market — designed to move from registration approval to pharmacy shelf to first reorder.
- Pricing guidance benchmarked to your market
- 12-week launch campaign framework
- Pharmacy detailing materials (Arabic + English)
- Co-branded social media starter pack
Product portfolio one-pager
A single-page PDF summarizing the full Goodness Care portfolio — useful for internal teams, pharmacy buyers, and HCP conversations.
- Eight-SKU portfolio at a glance
- Positioning summary for each product
- Target HCP and consumer for each
- Suggested launch sequence post-LibiTight
Registration support checklist
A step-by-step checklist covering the documentation your regulatory team will need to submit in your market.
- Product Technical File
- Certificate of Analysis (current batch)
- Free Sale Certificate (where available)
- Editable artwork — carton, tube, leaflet
- Submission guidance from our regulatory team
Sales training preview
A structured training package for your medical and sales reps — covering positioning, science, customer journey, and objections handling.
- Complete LibiTight training deck
- Ingredient mechanisms cheat-sheet
- Customer journey map
- HCP objections handling slide
- Competitive landscape overview
Request distributor pack
Submit a brief inquiry below and we'll send the full pack to your team within two business days.
Ready to talk?
Tell us about your market
Share your territory, company background, and the products that fit your portfolio. We'll respond within two business days from our team in Amman.
Distributor inquiry
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